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  1. 5 ways to use video marketing to increase leads and conversions

    In an increasingly crowded marketplace, standing out has never been more essential for Realtors. With the online space feeling noisier than ever, creating captivating video content can be a game-changer for real estate agents looking to capture attention and build meaningful connections.


    Whether you’re showcasing a stunning property or sharing valuable market insights, the way you present your content online has the power to engage viewers, build connections, generate new leads and retain current clients. Here’s how to make your real estate videos memorable, maximize engagement, and increase conversions—without adding more to your plate.
    Source: REM
    27-11-2024

  2. New Project south of Todos Santos! Cabo Santos, a 370-hectare (758-acre) development

    A massive new project is on the horizon just south of Todos Santos! Cabo Santos, a 370-hectare (758-acre) development, is setting its sights on becoming the next big tourist and residential destination. The ambitious plan includes hundreds of residences and 500 hotel rooms, along with commercial and recreational spaces designed to cater to every need. A tennis club is also part of the mix, so you might want to polish up your backhand!

    In addition to the new developments, Cabo Santos will integrate the existing El Mirador restaurant and El Faro beach club into its grand design. A sewage treatment plant is also part of the project, which is a promising start for handling infrastructure needs.
    By Gringo Gazette
    26-11-2024

  3. The District of North Vancouver will not be looking at opportunities to redevelop places of worship

    At meeting Monday, Nov. 18, a split 4-3 vote on the issue narrowly failed, with Mayor Mike Little and Couns. Herman Mah, Lisa Muri and Betty Forbes opposed.

    The initiative was brought forward by Coun. Catherine Pope, who wanted to direct staff to explore opportunities to add affordable housing on land owned by churches and other faith-based groups.

    Pope’s motion – supported by Couns. Jim Hanson and Jordan Back – was modelled after a similar one put forward at City of Vancouver council, which received near-unanimous support there.

    But others on the North Van council disapproved of the initiative, citing concerns that it could spike land values, making it harder for other faith groups to carve out worship spaces in the future, and that district staff already have a full plate completing other supportive housing projects.
    By Nick Laba
    24-11-2024

  4. Vancouver Mayor Ken Sim directed taff to limit the 2025 property tax to no more than 5.5%

    According to City staff, 4.5% of the property tax rate increase goes toward increasing the growing costs of operations and providing services, and 1% goes toward specifically directly addressing rapidly aging and under-sized utility infrastructure, especially sewerage connections. The 1% top-off for renewing utilities has been a budgetary practice for several years.

    The draft budget states the 5.5% rate is equivalent to a $130 increase for a median overall home worth $1.367 million, a $211 increase for a median single-family house worth $2.2 million, and a $77 increase for a median strata home worth $806,000.
    By Kenneth Chan
    22-11-2024

  5. Tools real estate marketers use to engage prospective buyers now include video, social media and AI

    Real estate marketing is evolving to adapt to a changing marketplace in which creative online content can be used to connect with purchasers and help curate and close property deals.

    Long before a project breaks ground, real estate marketers are retained by developers to optimize the project to appeal to prospective buyers, who can then be engaged through things like podcasts, social media, testimonials, immersive digital content and experiential offerings.

    Gone are the days when a sponsored spread in a newspaper would be enough to help a project achieve lift-off. Now, realtors are becoming influencers, using technology to drive public interest and target the right audiences.
    By Jami Makan
    21-11-2024

  6. Underused public land in some of Canada's larger cities could house a million people

    The Toronto area and five other cities would altogether have enough underused government-owned land to build homes for as many as one million people, according to a new study by University of British Columbia researchers.

    f all the well-located, vacant or underused government-owned land in the Toronto region was turned into affordable housing, there would be space enough to potentially provide low-cost homes for more than 587,000 Canadians.

    In Ottawa, this same valuable, public land, close to schools, parks and transit, could house about 200,000 people. And in Calgary, there’d be enough for nearly 89,000 residents – not even counting all the property the province also owns in the city.

     
    By Erin Anderssen, Rachelle Younglai, Chen Wang
    20-11-2024

  7. Boomer Inheritances & Millennial Buyers: The Coming Real Estate Revolution

    This past September, journalist Katrina Onstad wrote a Maclean’s article, The Jackpot Generation, which explored a significant financial shift Canadians will soon face. Over the next few years, Canadian baby boomers are expected to pass down a whopping $1 trillion to their heirs—primarily their millennial children. “According to an Ipsos survey, boomers planning to leave their entire estate to their children will pass on an average inheritance of $940,000,” theMacleans article states.

    This unprecedented wealth transfer will likely reshape the real estate landscape. Millennials will likely use these windfalls to break into a previously unattainable market. Even a fraction of that inheritance can open doors to homeownership or lucrative investment opportunities, particularly when paired with savvy financial planning.

    Think of a $200,000 down payment—less than a third of the average $940,000 inheritance. Zoocasa’s calculations, using a 25-year mortgage term and a 3.99% interest rate, showcase how effectively this amount can be leveraged in housing markets across Canada.

    By Angela Serednicki
    19-11-2024

  8. Finding reliable tenants for your property starts with a thorough tenant background check

    A proper background check includes credit history employment verification previous landlord references and criminal record searches. While it might seem like extra work upfront this vital step can save you from costly problems down the line. More landlords are now making background checks a standard part of their tenant selection process to ensure they’re making informed decisions about who’ll occupy their properties.
    By Alice Yang
    18-11-2024

  9. The Canadian real estate market experienced a relatively large burst of momentum in October 2024

    The Canadian real estate market experienced a relatively large burst of momentum in October 2024, with home sales activity reaching its highest level since April 2022. For the first time since the Bank of Canada’s interest rate hikes, monthly home sales broke above the 10-year monthly moving average, breaking a cold streak that has left the real estate industry feeling very recessionary. One exceptionally good reflection of this is the fact that the number of Realtors is in decline.

    The 7.7 per cent month-over-month increase in home sales activity is a striking development, especially considering the more modest gains of 1.9 and 1.3 per cent in September and August, respectively.
    By Daniel Foch
    18-11-2024

  10. Two B.C. Realtors were fined over $200,000 for failing to disclose key restrictions

    Two Realtors in B.C. are facing more than $200,000 in fines for failing to disclose information to clients related to a 2017 oceanfront property sale on the Sunshine Coast. 

    According to a consent order by the B.C. Financial Services Authority (BCFSA), Joel Patrick O’Reilly and Denise Anne Brynelsen with Royal LePage Sussex in Sechelt acted as dual agents, representing both the buyers and sellers in the sale.

    By Jordana Springgay
    18-11-2024

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